When I was a small child, I remember watching my grandmother making her famous (well famous in our house!) raspberry gin. It was a summer tradition in our family, made religiously every year taking advantage of the bountiful crop of berries at the bottom of the garden. I watched with wide eyes as she carefully mixed the fresh berries with the spirit; the smell of the fruit still evokes this treasured childhood memory. Come Christmas time we had a wonderful stock of handmade delights which I always longed to sample. Of course, back then I wasn’t allowed!
Moving on 25 years or so I continue that beloved family tradition. At first my family were my tasters and advisors. And friends my first customers when I was selling my homemade gin and vodka infusions at school events. It quickly became a firm favourite with my mum-chums who would ask surreptitiously, “got any more of your booze ready yet?”.
I continue to make Lone Stag Spirits myself. The volumes are considerably higher now, but the traditional methods remain, our soused fruits are made into our Lone Stag Frisky Fruit chefs' accompaniments and handmade chocolate truffles.
We love the white-knuckle roller-coaster ride of this building this business, we provide flexible work to our local lovelies, so they can work around their family life. There is a wonderful community spirit which has developed where everyone has a part to play, we endeavour to build a thoughtful brand with high values, we hope we can make a difference and allow people to flourish.
So, welcome to Sloane Home. A quintessentially British luxury lifestyle brand but above all else, a Welsh family tradition, thoughtfully created by hand and heart.
THE SLOANE MARK
In Celtic Mythology the Lone Stag is a sign of good things to come. The Stag symbolises high ideals and aspirations. Never deterred from their vision, they are noble, not that they feel entitled, far from it, they believe in righteous hard work, their integrity is their trademark.
The Lone Stag antlers break into branches that shape the form a heart. For us, this symbolises the heart of the home.