Fabulous Sloane News!
We were delighted recently to be asked to supply Sloane gift hampers to PA Black, the exclusive homes service from Peter Alan. After not much deliberation the wonderful people at PA Black decided there was nothing better than a gorgeous Sloane gift hamper to welcome their clients to their new homes! And we can only agree.
In their quarterly magazine Distinctive, PA Black interview Leanne about how she went full circle from working at Peter Alan in Cardiff to now supplying PA Black with her beautiful hampers, via the Great Western Desert in Australia, Tokyo and Minnesota…
Sloane Home and back again.
Leanne Johns’ life has never been conventional, by her own admission. At 16 she left Bassaleg School and headed to Minnesota as an exchange student, which was a very different place to her South Wales home. She spent twelve months adapting to a world of cheerleaders and jocks in the land of 10,000 lakes.After she finished her education in the U.S. she headed off with a fellow exchange student Joanne to do a 27 State tour, taking in many of the countries biggest landmarks.
Her travels around the States complete, she headed home with aspirations of becoming a make-up artist. She attended College, completing her two year course, duly leaving and going straight into a job. This job wasn’t in Hollywood, and it wasn’t as a makeup artist, it was in fact working for her Uncle, an old fashioned Horse Trader. Not a career choice she had planned, but it was a job that taught her a lot about how to trade, it was a wonderful and unconventional, she had a lot of laughs meeting really unique earthy characters. The horse-dealing world was different and varied, they would break the horses in, and then sell them on. It was an invaluable life experience.
It wasn’t long before Leanne started her own business, setting up on her Grandfathers farm. Her grandmother lent her some money to buy a lorry to transport the horses, taking them to sales around the country, she was 21 in a very male orientated business. Running this business was tough, it was hard physical work.
A few years later, Leanne travelled to Australia and spent time doing all kinds of jobs in Australia from, being a Riding Instructor to working in the a nickel mine, on the fringe of the Great Western Desert, which was like the Wild West, she was never afraid of hard work. Only the lure of the 1998 Winter Olympics in Nagano Japan saw her leave Oz. Travelling to Japan, this Welsh adventurer worked for three months in an upmarket sushi bar, with no knowledge of Japanese, taking orders from Westerners and communicating them to Chef Chochan.
Back in Wales, she felt a calling to sell property. Having distributed her C.V. to forty Estate Agents in South Wales, it was our sister Company Peter Alan, who offered her an opportunity working in sales at our Albany Road branch. She thrived in this environment and a short while later, a small inheritance was enough to enable her to buy her first property, which she rented out, she was buying to let before the term had been coined. Leanne loved the property business, and was pretty good at it, eventually leaving Peter Alan to work on her own, buying and selling over fifty houses, before beginning to feel that the market was overheating, selling almost all of her portfolio, and downsizing her business, at a perfect time as she married and became mum to Max and Oscar.
Being at home she started to explore her creative side and attended lots of courses in flower arranging in Covent Garden, painting, making hand poured candles, and learning about scents, glass etching, techniques, buying and renovating antiques. She found inspiration in old school arts which were dying out, meeting interesting master crafts people. This creativity led entrepreneurial Leanne to start her luxury brand Sloane Home, an umbrella beneath which she created a mélange of products.
Collaborating with gifted artisans she has met on her journey she’s created a range of hand poured candles with scents evoked from her childhood memories of such things as roses in her Nanna’s garden, and figs from the trees in her own garden.
At Sloane she has developed her own range of boutique artisan spirits, called Lone Stag Spirits which have just won the very prestigious Great Taste award.
A chance meeting with Leanne, has brought her connection to the Peter Alan family full circle, and she is now creating beautiful welcome hampers for our clients, as we continue to build a loyalty and brand connection that we strive for here at pa black. Leanne plays her part in this fantastic journey and from all of us at pa black thank you for sharing your story. ”
Click here to see the article in full.